About the organization : Tynor Orthotics Pvt. Ltd. is the largest manufacturer and exporter of the best in-class Orthotics. Tynor aims to supply technically superior products at affordable prices which help their customers get relief from pain, prevent any unforeseen injuries and provide anatomically correct support in day-to-day activities. With a presence in over 50 countries and more than 1600 employees, Tynor is the No. 1 doctor’s recommended brand in India with an annual turnover of around 400 crore.

Role: – Brand Executive
Designation:- AM/DM
Reporting To:- GM-Marketing
Location: Mohali, Punjab

Job Description/Technical Competency:

• Drives execution for brand strategies in close collaboration with relevant team
• Conduct market research to gain insights into consumer needs, preferences, and competitor activities.
• Implement and manage the marketing programs that drive brand awareness and demand generation.
• Collaborate with internal team to develop and implement integrated marketing campaigns aligned with the brand's positioning and target audience.
• Collaborate with creative and copy teams to develop engaging marketing content, such as blog posts, articles, and visual assets like packaging, catalog, flyer etc
• Support the planning and execution of events and exhibitions.
• Coordinate the production of marketing collateral, such as advertisements, brochures, and promotional materials.
• Execute Store branding i.e. Dealer Boards, Inshop branding, posters , standees etc.
• Competition brand shop tracking, display arrangements, sales promotion schemes & benchmarking accordingly to existing & proposed outlet.
• Assist in managing and analyzing brand performance metrics, tracking campaign effectiveness and providing actionable insights.
• Ensure consistency in messaging, visuals, and tone across all marketing channels.
• Assist in managing relationships with external agencies, vendors, and partners.
• Establishes and maintains timelines and processes for marketing calendar to ensure effective and timely development and execution of programs within defined budget

Job Specification:

Qualification: MBA-Marketing (Premier Institute)
X & XII marks : Above 70%
Year of Experience: 4 -6 years
Nature of Industry:FMCG
OTC, Consumer brand sold in chemist shops
Consumer Durables

Behavioral Skills:

• Excellent verbal and written communication skills.
• Drive for results
• Action Oriented
• Navigating through complex challenges.
• Good communication .